ExactTarget's Integrated Partners use the power of our framework to build and deploy productized integrations between our industry-leading solution and the Partner's own software solution. As an Integrated Partner, you help organizations achieve streamlined marketing processes while benefitting from best-of-breed software applications. ISVs (Independent Software Vendors) with technology that is complementary to ExactTarget's digital marketing platform are ideal candidates for the Integrated Partner program.
The Ideal Candidate for the ExactTarget Integrated Partner Program
ISVs with technology that is complementary to the ExactTarget solution and have the appropriate resources to develop, test, and maintain the integration are the ideal candidates for the ExactTarget Integrated Partner program. Those organizations that have mechanisms to support co-marketing and co-selling opportunities of the solution will benefit most from an ExactTarget integrated partnership.
Why Should You Partner with ExactTarget?
ExactTarget Integrated Partners benefit from a variety of joint marketing and co-selling opportunities. These benefits include - but are not limited to – the following:
- Listing on ExactTarget’s Extensions Network – our public facing showcase of ExactTaret built and ExactTarget certified integrations
- Access to ExactTarget’s API documentation, Developer Community, and development environment to develop, test, and maintain a productized integration
- Participation in a variety of ExactTarget supported marketing initiatives, including press release, case studies, webinars, and data sheets
- Opportunities to educate members of the ExactTarget sales organization and client-facing employees about your integration and the value it provides our joint clients and prospects
- Networking opportunities with members of ExactTarget’s sales organization and clien-facing employee tema members
- bility to grow each other’s business via a mutual referral agreement to encourage lead sharing and co-selling opportunities
Whether you're craving CRM, Web Analytics, Content Management Systems, Survey Technology, or Enterprise Marketing Management, our Integrated Partners provide the cover you need to survive the battlefield we call business.
To learn more about the ExactTarget Integrated Partner program visit the Extensions Network.