Reseller Partners represent ExactTarget in the marketplace and provide marketing expertise to their clients to ensure the successful use of our solution. Reseller Partners have invested the time and resources to certify themselves to properly sell, service, and provide level-one support for the ExactTarget solution. Ideal candidates for this program include:
- Advertising agencies
- Interactive marketing agencies
- Public relations firms
- Website development firms
To become an ExactTarget Reseller Partner, certain requirements must be met — and corresponding benefits are granted. Both the requirements and benefits of participating in the Reseller Partner program build upon themselves as you move up the various Tiers (i.e. Bronze, Silver, Gold, and Platinum). As your organization meets the more stringent requirements of the higher-level Tiers, you are rewarded with greater benefits.
Reseller Partners achieve a Tier status based on several factors – including, but not limited to – the following:
- Annual level of sales through ExactTarget
- Number of earned certifications (e.g. Education, Product, Expertise)
- Number of active ExactTarget client licenses
- Growth of additional ExactTarget client licenses year after year
Reseller Partners are eligible for certain benefits based on the Tier status they have achieved. Sample benefits may include:
- Listing on the ExactTarget Reseller Partner Page with link back to the Reseller’s website
- Business plans that potentially include sales leads signed by the ExactTarget Vice-President of Channel sales
- Access to free functionality and features based on specific product certifications
- Discounts toward the purchase of additional features and functionality for client licenses
- Press Releases
- Speaking Engagements
Interested in learning more? Contact us at reseller@exacttarget.com