Which email campaigns drive the most traffic to your website? Are your subscribers taking the desired actions after receiving your messages? How do you know what levers to push and pull to drive even better results? ExactTarget’s integration with Google Analytics lets you track aggregate subscriber behavior from email to the web in an easy-to-use interface so you can grasp the impact of your marketing activities and drive greater conversions.
The ExactTarget Solution
With the ExactTarget / Google Analytics Integration, you can:
- Get insight into the effectiveness of your marketing programs without significant time, resource, or financial implications.
- Quickly set up email link tagging using ExactTarget's Web Analytics Connector, and insert simple code snippets onto site pages to start reporting on your marketing programs within 24 hours.
- Track aggregate subscriber web activity originating from your emails including e-commerce tracking, GeoTargeting, trend analysis, and benchmarking.
- Combine email link data with Google AdWords campaign data to get a 360-degree view of your online marketing programs and ROI.
Want to learn more? Schedule a demo now.