The ability to extend your personalized, one-to-one relevant communications from email to the web—that’s the power of ExactTarget Landing Pages.
With our intuitive Layout Generator, anyone (regardless of technical background) can build a branded web presence. Give your subscribers a cohesive online experience with landing pages that communicate your message clearly and consistently with your multi-channel marketing efforts.
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ExactTarget Landing Page Features
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Create. Our flexible, creative options provide full design freedom. Use paste HTML to build customized landing pages, or use our Layout Generator to start from pre-built Quick Page Layout templates. You can also select the specific type of landing page you want to create with the click of a button. Choose from XML, RSS, JSON, CSS, JavaScript, XHTML, or traditional HTML pages—this enables you to use ExactTarget as your full UI-friendly web hosting environment. Run your marketing web on ExactTarget without the need for IT. No matter which method you choose, ExactTarget Landing Pages gives you the power to create attractive, professional web pages in minutes.
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Personalize. Use ExactTarget's suite of personalization tools to build subscriber-specific landing pages that enhance your one-to-one marketing relationships. Now you can extend the level of personalization your subscribers have come to expect from your emails onto the web.
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Capture. In addition to flexible design capabilities, users can also leverage Smart Capture forms in a landing page. Smart Capture forms provide the ability for a marketer to easily create integrated and branded dynamic web page forms that request and capture information from website visitors, and store the information in Salesforce, a subscriber list, or data extension—all from a single platform. No knowledge of HTML or other scripting languages is required. Take control of your landing pages—back from IT and into the hands of marketing where they belong.
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Measure. Analyze the impact of your landing pages with ExactTarget's detailed tracking functionality. Dive deep into landing page, email, website, and detailed link tracking data within a single tracking interface to see how all your online marketing channels are working together.
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Access. The more people that visit your page, the greater impact your campaign can have. Easily include metadata in your landing pages to make them visible for SEO (Search Engine Optimization).
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Control. Run your microsite like the interaction it is—ExactTarget offers full control over your live website. Pause it to perform maintenance, redirect to a new page once an old one has expired—enjoy full control via the ExactTarget User Interface. ExactTarget’s configurable micro-site publishing capability allows you to specify the exact date and time that a landing page should expire. ExactTarget administrators can also create secure landing pages that require ExactTarget username and password authentication.
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Recycle. With ExactTarget's content storage options, there's no need to reinvent the wheel. Use the copy and images you've already created for emails, and store JavaScript and CSS resource files directly within ExactTarget for centralized access—no need to mess with an FTP server.
Why Landing Pages?
Communicate your message, brand, and content consistently and concisely for:
- Whitepaper Download Confirmations
- Webinar Sign-Ups
- Product Launches or New Product Offers
- Campaign-Specific Communications
- Automatic CRM Program Population
- Effective SEO Practices
- Limited Promotions, such as Holiday or Event Offers
From stand-alone web pages designed for SEO optimization to personalized customer survey pages, ExactTarget Landing Pages give you the tools you need to clearly articulate your online message without relying on your IT department.
Request more information about ExactTarget Landing Pages