SMS

ExactTarget SMS (Short Messaging Service) gives organizations the ability to deepen one-to-one marketing relationships with US-based subscribers through text messages.  

With SMS included as a medium within ExactTarget's Integrated One-to-One Platform, marketers have the unique ability to manage SMS campaigns alongside permission email marketing, voice messaging and landing page or microsite marketing programs.

Learn why text is next..and the time is now!  Register today  for our new ExactTarget webinar "Text is Next: How to Get Started with SMS" on Wednesday, September 10, 2008 2:00 pm.

ExactTarget SMS Messaging Features

Customers will benefit from three core SMS functionalities:

• Triggered SMS to an Individual or Audience.  With ExactTarget, marketers have the ability to deliver SMS messages to an individual or multiple individuals who have opted-in.  Using our flexible Web Services API, customers can trigger SMS messages such as individual confirmations or broad-based coupons and offers to their subscribers. 
• Create SMS Conversations.  Customers can pre-program a set of commands (including JOIN, HELP, and QUIT) that create a conversation of Mobile Originated (MO) and Mobile Terminated (MT) conversations. 

• SMS Tracking & Analysis.  Ensure all text messages have been received, and analyze the performance of your SMS programs alongside your other one-to-one marketing campaigns. 

Consolidate your digital communication vendors, streamline your message creation and deployment, and enjoy holistic tracking data across all your digital communication channels with ExactTarget SMS.

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