Resources

  1. No Executive Left Behind: 10 Things Your C-Suite Must Know About Email NowThursday, November 20, 2008In the midst of a weakening global economy, many companies struggling to make the numbers are reverting to what they know: cost-cutting across the board and that includes marketing budgets. As a result, it is more important than ever that your executive team understands the critical role played by email in facilitating sales and maintaining strong customer relationships. You must take it upon yourself to educate your executives about email’s strengths. 
  2. ExactTarget's Email Marketing Field GuideThursday, October 30, 2008With ExactTarget's Field Guide to Email Marketing you'll discover simple tips to increase the success of your email marketing program. Today's subscribers want (and expect) to have personal, relevant, one-to-one relationships with you.  This easy to read guide will equip you with strategies to cultivate a better subscriber relationship.
  3. Messaging Behaviors, Preferences, and Personas WhitepaperTuesday, October 21, 2008ExactTarget and the Center for Media Design at Ball State University partnered to combine observational research regarding consumer media usage with preference data from our 2008 Channel Preference Survey.  Pairing behavioral and self-reported data reveals key insights into how different consumer types communicate with each other, gather information, and respond to marketers' communications.  Our findings will help you better tailor your marketing messages to your audiences, and ultimately improve the effectiveness of your one-to-one marketing strategy.  
  4. ExactTarget’s Field Guide to SMSTuesday, August 19, 2008From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox.  SMS can provide urgent and portable messages to your subscribers.  Not sure when, where or how to use SMS?  ExactTarget’s Field Guide will help you clearly identify a variety of SMS types, including alerts, updates, and marketing messages.
  5. Integrating Email, CRM, and Web Analytics WhitepaperFriday, July 18, 2008Marketers of all levels get actionable tips for integrating email marketing, CRM, and web analytics to build a one-to-one marketing machine that can strengthen relationships and boost marketing ROI.
  6. Email Marketing CAN-SPAM ComplianceTuesday, June 17, 2008A comprehensive guide to the CAN-SPAM Act, including best practice strategies to help you go above and beyond legislative compliance and avoid the SPAM folder.
  7. 2008 Channel Preference Survey WhitepaperThursday, May 22, 2008Extensive consumer channel preference research helps you make informed multi-channel marketing decisions.
  8. The ExactTarget Field Guide to Triggered Email Monday, May 05, 2008Wondering how triggered email can improve your email program? To clear up your triggered email confusion, grab your binoculars and explore ExactTarget’s Field Guide.
  9. Email Marketing Design: The New EssentialsWednesday, March 12, 2008Marketers and designers find the latest email design research and best practices.
  10. 2008 Email Marketing TrendsWednesday, December 12, 2007Observations from ExactTarget's thought leaders on the future of one-to-one marketing in 2008.
  11. Transactional Email MarketingTuesday, August 14, 2007A comparative look at the differences and legal implications between transactional and commercial email.
  12. Email Marketing for the Third ScreenWednesday, July 11, 2007An in-depth email marketing study researching mobile providers, devices, email clients, and rendering.
  13. 2007 Email Marketing TrendsThursday, June 14, 2007Director of eMarketing Education Joel Book reflects on the top email trends of 2007.
  14. Seven Email Marketing Design Tips for Outlook 2007Tuesday, February 13, 2007Seven essential tips for designing emails for optimal rendering in Outlook 2007.
  15. The Reputation Equation: Email Marketing & ISP RelationshipsWednesday, November 29, 2006Deliverability study digging into the key elements ISPs use to determine your email Reputation Equation.
  16. Email Marketing Segmentation & TargetingWednesday, August 30, 2006Get the most from your opt-in list by highly-targeting and personalizing each message.
  17. 2005 Email Marketing Response Rate StudyThursday, March 16, 2006A comprehensive "sending day" study that will help you determine the best time to get your messages noticed.
  18. 2006 Email Marketing TrendsThursday, June 30, 2005Co-Founder Chris Baggott's second annual study of the top trends in email marketing.
  19. Dynamic Content for Email MarketingMonday, January 24, 2005A look at how Dynamic Content increases relevancy and personalization for Scotts Lawn Care and Nexus Energy.
  20. 2004 Email Marketing Response Rate StudyTuesday, December 14, 2004ExactTarget's first report addressing the classic debate of the best days to send email.
  21. Enterprise Email MarketingMonday, November 01, 2004A guide to organization-wide compliance for enterprise-level email marketers.
  22. Permission-Based Email MarketingMonday, November 01, 2004An instruction manual to permission-based email marketing featuring client Sherwin Williams.
  23. 2005 Email Marketing TrendsSaturday, January 17, 2004The first in our series of annual email marketing trends reports.
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