Historically, transactional emails have the highest open rates. What does that mean to you?
Your subscribers want—and anticipate—real-time transactional emails because they provide highly useful information. But flip the coin over: in the past, transactional emails have been text-based, difficult to track, and cumbersome to change. Which means that if you're a marketer, transactional emails might just be your biggest challenge today.
You need more than just a mail engine to send your subscribers information they want—you need visibility, control, and results you can measure without involving your IT department.
The ExactTarget Solution
ExactTarget offers a single user interface to define, modify, and send transactional emails in response to any conceivable business event. Highlights of our transactional email solution include:
- A management console that gives marketers complete control over every element of a transactional message to ensure optimized performance. And with ExactTarget, it's easy to pause and make changes on the fly right from within your account.
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Robust integration capabilities to trigger one-to-one messages in response to any event, regardless of the system capturing it. Whether it's an eCommerce application capturing a purchase or a web analytics system recording an online form completion, there's no limit to the transactions you can optimize through ExactTarget.
- A scalable architecture to ensure your time-sensitive emails are delivered in seconds. Whether you're processing hundreds of transactions an hour or millions a day, our system is designed to scale as your demand dictates.
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Precision targeting tools to dynamically turn your transactional emails into powerful marketing messages that your subscribers actually want to hear.
Sound like the solution for you? Schedule a demo today.