Are you losing sight of what your subscribers truly want from you? Restore your vision to 20/20 with ExactTarget’s integration with Omniture, a leading provider of Web Analytics software.
Our partnership with Omniture makes it easy to conduct and measure a truly closed-loop marketing campaign. The ability to gather actionable, real-time intelligence about your online strategies and marketing initiatives—and subsequently turn that information into more powerful one-to-one communications—ensures your marketing initiatives always remain relevant to your subscribers.
Learn how Cable Shopping Network is using ExactTarget for Omniture to drive
over $1,000,000 in annual revenue.
ExactTarget for Omniture
An integration with ExactTarget and Omniture lets you:
- Perform sophisticated remarketing to customer segments such as users who abandon shopping carts and forms.
- Effectively measure closed loop ROI.
- Use a single platform for your one-to-one communications.
- Avoid costly IT infrastructure investments.
Whatever your business challenge, we have an integration that’s right for you. Whether you are just getting started with web analytics, want to see all of your data in a single interface, or want to drive more relevant emails based off of behavioral data – our phased approach to integration with Omniture will help you down the road to success.
Website Tagging Integration – easily add campaign tracking parameters to your outbound messages in order to measure email performance in Omniture SiteCatalyst.
Enhanced Reporting Integration – use Omniture Genesis to consolidate email marketing and analytics data into one reporting interface that matches your business needs.
Behavioral Marketing Integration – enable optimized remarketing to better engage customers and turn prospects into customers.
Advanced Content Integration – makes complete closed loop marketing a reality; consolidate analytics segments or other relational data, including CRM and more.
Summary
With ExactTarget for Omniture, taking action on your valuable web analytics data has never been easier. Regardless of your business objectives or industry, the powerful combination of email and web analytics can boost your performance.
Learn how Cable Shopping Network is using ExactTarget for Omniture to drive
over $1,000,000 in annual revenue.